When I ask professionals what makes them successful, they almost always refer to their technical expertise. Their education, experience and continued training have positioned them to be experts in their fields, at least enough so as to distinguish themselves from others. But their answer is only partly right.

Technical ability isn’t sufficient by itself. It’s the ante to get to the table and may even take you partially there. What makes you truly distinctive is the way you deliver your expertise. Do you provide your service in such a way as to be memorable?

There are two evidences of distinction you should pursue to quickly and effectively set yourself apart from other professionals. I will present one this week and one next week in order to keep the message the right length.

The first “R” is how you respond to conflict. When there are humans involved, there will be disagreements. Just count on it. So don’t try to eliminate them; learn to deal with them—effectively.

Some professionals are bull-headed and stand their ground on righteous principle. Others cave and yield to another’s opinion even though they disagree in their gut. Which one are you inclined to be? Are you different depending on who you’re talking to? To be distinctive, you must learn to consistently stand your ground without being disagreeable.

Regardless of your tendency, learn how to negotiate, to yield on less important points, and work toward common ground to achieve the big picture objective—with all your relationships intact. If you stay true to your professional judgment without alienating your clients, fellow partners or staff, you’ve distinguished yourself in a significant way.